and we think
Carotenoids Are Awesome.

Complete health begins with balance. It isn’t simply about comprehensive, thoughtful nutrition or regular physical activity and an awareness of the body.

It is a perfect blend of all of these things:


An understanding that no single ingredient or component is greater than the rest. They work together, harmoniously, resulting in a state of wellness you can see, feel, and measure.
“We cannot solve our problems with the same thinking we used when we created them.”
- Albert Einstein
Our Findings
Many of our findings have even been published in respected peer-reviewed journals because at the end of the day, we believe clinical breakthroughs are an exciting thing and we all benefit from shared knowledge.
“Let food be thy medicine and medicine be thy food.”
- Hippocrates
In the health and wellness industries, too often color, emotion, and heart are dismissed at the lab room door.

NovaHue has always believed this “pure science” approach isn’t one that ultimately benefits the end consumer: The patient.

Aside from our belief that in rigorous clinical testing and extensive science research, we understand that results mean more if you can see and quantify.

We Are Here For

The statements on this site have not been evaluated by the FDA. Our products are not intended to diagnose, treat, cure, or prevent any disease.